The Most Streamed French Artist Joins Forces With Hublot For Exclusive Creation
DJ Snake, the most-streamed French artist in the world, joins forces with Hublot to unveil an exclusive creation: the Big Bang DJ Snake, a watch boasting a myriad of facets, just like the talented artist who inspired it.
“To be able to wear, and also offer my fans, a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot,” said DJ Snake. “I am delighted to have been able to combine my inspiration with the expertise of fantastic watchmakers and technicians at this Swiss Brand.”
Hublot CEO, Ricardo Guadalupe, reveals, “DJ Snake turns everything he touches to gold! We are thrilled to have been able to channel his outstanding creativity into his new limited-edition piece. The result is truly multifaceted, just like DJ Snake’s talents!”
DJ Snake has such a massive presence in today’s musical landscape, he needs no introduction. The electronic music star first came to public attention with the track, “Turn Down for What?”, released in 2013. Since then, the hits have continued to rack up. Contemporary classics such as, “Lean on”, “Loco Contigo”, “Let Me Love You” with Justin Bieber, and “Selfish Love” with Selena Gomez. DJ Snake has collaborated with some of the biggest names in the industry, such as Diplo, Kanye West, Lil’ Jon and more. He became the first French artist with over one billion plays on Spotify. As for the awards, they have followed the same trend as his hits: Billboard Music Awards, MTV Music Awards, and no fewer than three NJR Music Awards.
Hublot and DJ Snake have been partners since January 1st, 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia. Three years later, the first watch to be borne from the partnership has been unveiled: the Big Bang DJ Snake.
The instantly recognizable and iconic design of the Big Bang now has an iridescent shine, with countless blue and purple hues. The bezel and the six titanium components of the 45-mm case are treated with a special and technical manufacturing process, similar to a black PVD treatment. During the process, each different component of the watch must be placed in specific positions when they are coated with different colours. The result is an optical effect in which the colors of the watch change depending on the light and when viewed from different angles. Apart from that, the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same color gradation on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognizable, distinguishing it from other collections, and emphasizing an illustration of the “Art of Fusion” philosophy so dear to Hublot.
A globe, the signature of the electronic music star, is featured in the upper face on the sapphire dial in the same colours as the case. This symbolizes a nod to both his travels across the planet for his concerts, as well as the fact that his hits have made the world his home. The lower section is skeletonized and treated to create sections with a black fumé finish.
This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.
Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps that are easily interchangeable thanks to Hublot’s patented One-Click system. The first is made from rubber, with a grey, black and purple camouflage pattern echoing the myriad of colours reflected by the watch case. The second strap, also rubber, has a black ribbed structure. The clasp on these straps also features the same “Newton’s Rings” effect as the case and bezel.