The Bulgari Serpenti is one of the most iconic and recognizable jewelry designs in the world. The serpentine motif has been used by Bulgari since the 1940s, and it has been worn by some of the most famous women in the world, including Elizabeth Taylor, Sophia Loren, and Rihanna.
The history of the Bulgari Serpenti begins in the late 1940s, when the company was looking for a new design that would capture the spirit of the post-war era. The designers were inspired by the ancient Egyptians, who believed that snakes represented wisdom, vitality, and seduction. They created a serpent-shaped watch with a coiling body and a snakehead clasp. The watch was an instant success, and it quickly became one of Bulgari's most popular designs.
In the 19th century. Queen Victoria’s engagement ring sparked a decade-long craze for serpent jewelery houses. Emerald and the ruby-set snake made the serpent become central to Bulgari’s identity.
In the 1960s, Bulgari expanded the Serpenti collection to include necklaces, bracelets, and earrings. The designs became more elaborate, with colorful enamel insets and gemstones. The Serpenti also became a favorite of Hollywood stars, who wore it on the red carpet and in films.
One of the most famous Serpenti fans was Elizabeth Taylor. Taylor was a lifelong collector of Bulgari jewelry, and she had a special affinity for the Serpenti. She wore the Serpenti on many occasions, including the premiere of her film "Cleopatra".
While Bulgari made coiled stylized serpenti jewelry watch in the late 40s, Taylor’s portrayal of Cleopatra wa in the 60’s and that was when Serpenti rose to cult-style status. Taylor's love of the Serpenti helped to popularize the design, and it became one of the most sought-after pieces of jewelry in the world.
In the years since Taylor's death, the Bulgari Serpenti has continued to be a popular choice for celebrities. Rihanna, Zendaya, and Priyanka Chopra Jonas are just a few of the stars who have been spotted wearing the Serpenti. The design has also become a favorite of fashion bloggers and influencers, who often feature it in their outfits.
Recently, actress Shilpa Shetty Kundra was spotted adorning the Bulgari Serpenti Tubogas watch. The watch is now recognised as a powerful abstract, immediately and universally recognizable.
The Bulgari Serpenti is more than just a piece of jewelry. It is a symbol of beauty, power, and seduction. The serpentine motif has been used for centuries to represent these qualities, and the Bulgari Serpenti is a modern interpretation of this ancient symbol. The Serpenti is a timeless design that will continue to be popular for many years to come.
A hallmark of heritage and craftsmanship, Bulgair’s serpent has captured the sleek curves of the formidable reptile so well. The incredible fluidity of the design reflects the elgant, streamlined stride of the house’s iconic mascot.